Wednesday, January 28, 2015
Search Engine Marketing
Your feature-rich ContentPros™
website will grow with your business,
and give you the control to make updates!
"Our Feature-Rich solution makes your website the resource it should be, enhancing your business!"
Website Design and Development
we design and build interactive sites using robust CMS technology
you control updates and changes to your site
Customer Focused Sites
sites built to serve your customers
offer your products and services online
Search Engine Optimization
Online marketing solutions
Marketing data and feedback
Training and Education on your site management, hosting, administration, security, and upgrades
Content Management System - More than just a website!
Content Management System - Feature rich solutions
There are a lot of options out there for websites, but only one solution really makes sense for the majority of small and medium-sized businesses. That solution is a Content Management System, or CMS. A CMS is a technical infrastructure (website or online solution) that stores, displays, and manages your end-to-end business content, giving you a central administration point from which to oversee and manage your business and all of its pieces. With CMS, it isn't just a website, it is a business tool.
Modular Features - Cafeteria Style
Our ContentPros™ CMS has been created to let you easily and quickly address different parts of your business with a modular feature menu.
Here is a partial list of features that are at your fingertips with your ContentPros solution:
"We put the control of your website into your hands where it belongs."
Tired of the expense and poor response time of your webmaster? With our powerful content management system, ContentPros™ puts the power of website control at your fingertips anytime, anywhere. If you have access to the internet and a web browser, we will give you the power to update, add or delete all of your website content! With the ContentPros™ powerful editor and modular based system, you not only own your content, you are in control and can make the changes on your schedule, not someone else’s.
Click Play to see how easy site management & making updates can be...
today to see how we can put you in control of your website!
"Visitors become customers when they find what they need
and happy customers return!"
At ContentPros™, we build websites that are relevant to your customers. Too many websites that are built today may look nice, they may even generate web traffic, but unfortunately they were not designed to convert web traffic to something of value for your company. Defining what a conversion means to your business is one of the many keys to getting the maximum return on investment for your company. Through the ContentPros™ 8 step process, we can help you build a customer relevant website!
Need E-commerce? ContentPros™ can help! ContentPros™ has the flexibility and power to offer you a broad range of ecommerce capabilities. From the simple to the complex, our solutions provide you with a variety of venues to sell your product or service online without losing valuable profit to distribution costs, retail stores or catalog printing expenses. Using ContentPros™ you can be assured that your business transactions will be safe. An e-commerce site built and hosted by ContentPros™ will give you the ability to accept payment by a number of methods including ACH, credit card, and Paypal using SSL encryption.
Help search engines deliver the customers you want to your site!
SEO (search engine optimization) may be a term you know. If not it is certainly one that you need to understand if your goal is to have a website that can actually be found. At ContentPros™ we take the complexity and confusion out of SEO and talk to you in terms and strategies that you can actually understand and implement.
Simply put, all search engines do the best job they can of sending web queries to the websites that they believe will best satisfy the searcher’s needs. This is a complex process that takes into consideration all sorts of data from keywords and meta tags to content, page rank and link tracking. Getting that balance right between what the computers see and what your users experience is a trial and error process. Having a website platform that allows for easy experimentation to find that perfect balance between your content and the search engine algorithms is the key to higher web profits.
Great SEO breaks down into two components.
A great website system
– a system that allows the search engines to understand and categorize your content and allows you complete control of your website content. Allowing easy access for changes to page descriptions, meta tags, keywords, alt tags, and content to facilitate experimenting with varying content and design strategies to get the best results.
– the process that allows you to study the leaders approach to their website so that you can even do better! Identifying your competition and understanding how they have successfully navigated to the top of the 1st page is the key to your advancement. This analysis becomes an iterative process that ultimately makes your business better.
Key word management
- managing keywords is an ongoing process, and is dynamic across geographic regions. Keywords that work for your offerings in L.A. will not necessarily work in Detroit.
- small changes in key areas of your website can make a world of difference in your success converting visitors to customers.
y - updates to content on a frequent basis will tell the search engines that your site is relevant.
- a site that is mapped efficiently is good for your users, and good for search engines. A general rule of thumb is that a site that is a favorite of users will become a favorite of search engines.
If you measure it, you can manage it!
We all know that anything that is analyzed is ultimately better – if the right things are being analyzed! At ContentPros™ we help you set up the key metrics that you should be aware of when your site goes live. These metrics can help you identify trends (good and bad) that may need attention. Through our powerful content management system, making adjustments is a breeze!
How do people find your site?
Your own analytics dashboard allows you to pick and choose the reports that make sense for your business. There are graphing tools to show you general trends related to your website's effectiveness. Then, detailed reports help you analyze and identify specific issues and opportunities that can make your site more effective.
How do users navigate through your site?
Clickable heat maps will help you see what geographic areas are most interested in your site. By seeing where your customers live, you can make better decisions about offerings, keywords, and even off-line marketing direction!
How to users convert to become customers?
Landing page design information will help you create the right landing pages, converting more visitors into customers.
How do online results improve my offline offerings?
Navigation reports help you understand exactly what users do when navigating through your site, including what point in the process a potential customer drops out. This is invaluable information when it comes to making the right website adjustments!
At ContentPros™ we are focused on creating websites that can be turned over to you, for you to manage and control. We have an established approach that involves a period of training and turn-key activities to make sure you are prepared to update your own site.
Training - to put the power of content contol in your hands.
Hosting - State-of-the-art Servers, network and operations in a Tier 1 Data Center
has a variety of security options to meet your needs!
7x24x365 support - so your website is there for your customers.
Nightly backups - so your content can be restored.
Administration/Updgrades - we managae the technolgoy so you can focus on your business!
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