Thursday, June 20, 2013
Search Engine Marketing
Acceptable Use Policy
Please browse around our website for helpful information and fun tips and questions that may help you as your evaluate your current website and ecommerce solution. At ContentPros, we are committed to your success! We spend time every day researching the latest trends and understanding
Tools of the Trade
Websites that work for your business must make use of many emerging technologies and features.
Good Design - 90% industry standard design rules and 10% creative flare
Usability Studies - ongoing research on what users want
Site Analysis Tools - feedback on what users are doing on your own site
Technical Features - from streaming video to social networking, online features become more robust every day
Business Analysis - harmonizing your site and your business
Can I make parts of my website only available to certain people?
Can I accept credit card payments with a ContentPros site?
Do I have to know HTML to manage my own website?
Bounce Rate / % Exit
The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.
Content (i.e. CMS)
Any and all of the words, pictures, documents, products, offerings, downloads, customers, communications, videos, etc. that constitute your business as reflected through your website or online offering.
CMS (Content Management System)
A technical structure/architecture (website or online solution) that stores, displays, and manages your end-to-end business content, giving you a central administration point from which to oversee and manage your business and all of its pieces.
A visit from a visitor who has not made any previous
Number of pages viewed AND the sum of all the discrete files on each viewed page, making the number of hits received by a website a misleading view of popularity. Hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a better assessment of popularity.
An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.
An entrance page to your website (where a user begins) that is very focused and specific, having the exact information that user is looking for.
A visitor that has not made any previous visits.
A request for a file whose type is defined as a page in log analysis. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.
A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.
The number of visits where only a single page is viewed. The number of singletons may be indicative of various forms of Click Fraud.
A series of requests from the same uniquely identified client.
Visitor/ Unique Visitor/ Unique User
The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits.
A website is a business-front or store-front that is offered via the Internet. A website can range in functionality from being a basic informational online
Brochure to being an all-inclusive, interactive and robust
business in and of itself. Many websites have an associated brick and mortar business presence.
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Making the most of website imagery
If a picture paints a thousand words, each image you put on your website conveys a huge amount of information. Here are a few best-practice techniques for using images on a website.
Choose images with the right look and feel. If your site is elegant, don't use cartoon clip art. If your site is aimed at children, go for colorful, simple images. A site aimed at pre-teen boys shouldn't be littered with pink, sparkly princess images. Your imagery sets the tone for your content, so make the two are in harmony!
Choose images in the site's color pallet. If you aren't confident in choosing a pallet of colors for your site, there are lots of tools out there to help with that (and this is a topic for another newsletter!). However, once chosen, make sure your images follow suit. Photoshop is a great tool for tweaking an image's Hue/Saturation - just be careful in doing this with images of people - Flesh turned green may not send the message you're looking for!
Choose images with enough quality, without sinking your site! Images that are too large, no matter how beautiful, will slow your site down to a crawl - causing most users to leave before seeing the picture anyway! Remember too, images viewed on websites are only as good as the monitor on which they are being viewed, so print-quality images are not seen as print-quality. Remember, 72 DPI and the lowest number of KB you can get away with without pushing the quality across the magic "tacky" line.
Choose images to augment meaning. Showing an example of what your text is describing is a great use of imagery, allowing a user to get a good idea of what you are saying with all those words many users will never read! (And remember, if you are making your key points pop with your titles, the addition of the picture will really convey your message.)
Choose images to be the meaning. Icons are a great tool for the right thing, letting your users know what's going on without having to read a word. A clickable image of a home will tell a user how to get back to the home page, and can be a welcome relief to an otherwise text-heavy website.
Provide Alt text for all images! Important for both SEO and usability, entering a concise description of each image in the Alt text field is critically important! It's low-hanging SEO fruit, and will allow users who cannot display images to see (in plain text) what the images are.
Just say no to images that don't help convey your message or compete with the flow of your site. While it's OK to put an image on a page for layout and balance purposes, a picture just for the sake of a picture is better left off the site altogether. Remember, a picture is worth a thousand words, so the wrong picture just said a whole lot about your site or your business that you didn't really mean!
Great website design is not an accident...
Begin by defining the opportunity
1 - Define your website's purpose.
2 - Maximize your website's offerings.
Are customers frustrated, satisfied, or thrilled with their experience on your website? These questions, and many more, must be answered before moving forward with any website creations or renovations
Ask the right questions, and integrate your website with your business.
3 - Know your business.
4 - Know your customers.
With our WebSite Builder Analysis, we will sit down and evaluate your current website, helping define your website within the context of the bigger picture: your business. We know that while most businesses today have a web presence, most websites are not smoothly integrated into those businesses. Site analysis results in a thorough clarification of how the Internet can be best leveraged to support your specific business needs, which serves as a foundation to your new website design.
Continually analyze your site - keep it current with your business!
5 - Measure your results.
6 - Update as needed.
As with any part of your business, there is an expectation of ongoing analysis. Once a website is built and the online solution launched, ContentPros will guide you through the process of making sure the website continues to meet your needs. Whether it is making tweaks to improve traffic because of great search engine optimization or updating your online offerings in response to customer feedback, ongoing analysis makes the difference between a website that works and a website that works wonders.
An updated copy of the Acceptable Use Policy of the Website and Email Hosting Agreement can be downloaded by clicking the link below.
Download the Acceptable Use Policy
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