"Our 8-step Website Creation Process delivers results."
At ContentPros™, we utilize a proven 8 step process to guarantee that your website delivers on its potential. By following our proven processes, we will help you create a site that is easy to use, effective in converting web traffic to loyal customers, efficient in reducing the time you need to spend on your website and extensible allowing your online presence to grow with you business.
• Business analysis
• Competitive analysis
• Website design
• Website build
• Website integration
• Website analytics
• Website training and support
• Website hosting and administration
Business Analysis is a critical step in the creation of an effective website and online business solution. Because you are an expert in your business, we partner with you to translate your business goals into the right website solution. Since no two businesses are the same, no two websites are the same.
ContentPros™ will sit down with you and formulate a plan to make sure the goals
of your company and your website are in violent agreement. Understanding your
product and service, who your customers are, where they come from and why they
buy your product and service are paramount to building a website that will
enhance your business.
Competitive Analysis is a step in our process that allows you to study the leaders approach to their website so that you can even do better! Identifying your competition and understanding how they have successfully navigated to the top of the 1st page is the key to your advancement. This analysis becomes an iterative process that ultimately makes your business better.
You may find competitors on the web that aren't your competitors in your brick
and mortar business. You may learn something from their messaging that will help
you grow your business. Spending time in this area will definitely help you
craft your message to your advantage.
After understanding your business and your competitor's strategy, it is time to move into the website and e-commerce design phase. Combined with the information that is gathered in the first two phases, we use our experience combined with industry trends to design your website. Great website and ecommerce planning is the foundation to a successful website build process. Just like you wouldn't start building a house without the proper plans in place, neither should you build your website without a well thought out website and ecommerce design.
The ContentPros™ website design process is a combination of incorporating the following details into your site:
Design is part science, part art. We partner with you to get just the right mix of both!
- Features that make sense for your customers
- Look and Feel that matches your image and industry trends
- Basic rules of website usability to make your customer's experience a great one
Once we have partnered with you to design the site that is right for your business, we get to work building the site using our state of the art content management system. The ContentPros™ system is based on powerful modules that allow us to incorporate the exact functionality you need to convert shoppers to buyers. This is also an iterative part of the process, and a time where we are in frequent contact with you to make sure your website and ecommerce solution are progressing in the right direction. As you provide the content (pictures and language) we get it inserted into your website.
Every company’s integration requirements are unique. That is why at ContentPros™ we have built a content management system that can integrate with your systems and marketing programs to deliver the value you are looking for. With a powerful database and and open graphical user interface (GUI) we can make your integration needs a reality for your business. Throw out your manual processes and enjoy the efficiency of our CMS.
Understanding how your website is performing is the key to continuous improvement and search engine optimization. What pages are your potential customers landing on, how long did they stay on your website, and where did they exit are just a few of the questions that you need to answer when evaluating the performance of your site. Let ContentPros™ not only get your analytics set up, but help you understand the results of these important analytic tools.
At ContentPros™ we don't build and run. We are not satisfied until you are trained and in control of your website. Our training is customized to make the operation of your website simple, straight forward and powerful. We take the time to make sure you understand all of our powerful tools so you can harness all of the capabilities of your website and ecommerce solution. Using customized training curriculum we make your job easy.
From the initial training to the ongoing support, ContentPros™ will be there to make sure your website exceeds your expectations.
We take care of all the behind the scenes hosting and maintenance so you won't have to. With nightly backups, the data on your site is recoverable in the case of a catastrophic event. Monthly subscription fees vary based on the complexity of the site and the bandwidth use, but the monthly cost is minimal compared to the cost of one IT employee, paying someone to make changes to your site, or the nightmare of losing your website.
In addition at ContentPros™ we don't believe you should have to worry about technology. We not only host your website but continually update our content management system so you always have access to the latest features, capabilities and trends. By leaving the technology to us you can concentrate on your business!