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Website Development - Make The Most Of Your SpaceMinimize
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Posted by: Amber.Hecht1/21/2009 4:54 PM
We've already determined that a company website is the best way to improve the visibility of your business. However, many people are still a bit behind the curve in terms of determining the best way to engage new customers and keep prior customers coming back again and again. So, as you approach the option of construction for your company website, there are a few things you should remember before you hire your website development professionals.

When the time comes to ask your professionals to customize your webpage, there are a few things you should be sure and request before the construction process is underway. Because it your goal to increase visibility and make your website easy to use and enjoyable process, you should first ask a professional web development team to reduce the clutter that can be visible on your website. Over and over again, business owners make the mistake of putting too much information on the front page of a website. Customers will become overwhelmed with options and become instantly indecisive. Reducing clutter will help to emphasize important information will allow your customers to choose where they want to go and what they want to do.

You should also consider asking your web professionals to create intuitive navigation. The best way to do this is to request that JavaScript and other technical information remain as simple as possible. While simple may seem old-fashioned, it's still the best way to lead customers through your website and present them with the information they're searching for consistently.

After the discussed before, you will have under seven seconds to engage customers when they first land on your website. As a result of this, it's important that you request your website development professionals make your site as interactive and relevant as possible. Basically, your advertisement should be relevant to your company, anything that the customer can click on should be relevant to your business, and you should avoid having information that extraneous and unrelated to the search engine results anywhere in your webpage. For example, if you own a dance studio, don't advertise a restaurant on your webpage.

It's also a good idea to make your webpage easy to share. Allow customers to subscribe to an RSS feed or include a section that will allow them to share the content of your webpage with their friends and family. Remember, a as a business owner, you website can be one of the greatest tools you'll ever have in terms of marketing and advertising. Not only that, the world of e-commerce has taken the Internet by storm. If you're website allows for an e-commerce section, making a good impression can be imperative to sales.
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